Welcome to DEEPLUM! The terms "we", "us" and "our" refer to DEEPLUM TECHNOLOGY Limited, a company incorporated in Hong Kong SAR, which sells DEEPLUM brand smart glasses and related accessories, and operates the DEEPLUM website (www.deeplum.ai), online store, mobile application, and related services (collectively, the "Services").

This store and website, including all related information, content, features, tools, products and services, are operated by DEEPLUM. The Services are hosted on Shopify, which provides us with the online e-commerce platform that enables us to sell our products to you.

These Terms of Service ("Terms") form a binding agreement between you and DEEPLUM. They govern your access to and use of the Services, including any DEEPLUM product you purchase, the DEEPLUM App you install, and any AI-enabled features, software updates, or services we provide.

By accessing or using the Services, you confirm that you have read, understood, and agreed to these Terms, our Privacy Policy, Cookies Policy, Shipping Policy, and Warranty Terms. If you do not agree, you must not access or use the Services.

Section 1 – Access and Account

1. To use certain features (such as placing an order, activating a device, accessing cloud AI features, or submitting warranty claims), you must create a DEEPLUM account. You agree to provide accurate, current, and complete information during registration and to keep it updated.
2. You are responsible for maintaining the confidentiality of your account credentials (email, password, biometric authentication where enabled) and for all activities under your account. DEEPLUM is not liable for losses caused by unauthorized account use, except where required by applicable law.
3. We may suspend or terminate your account if we reasonably believe that:
   • You have breached these Terms;
   • Your account has been compromised;
   • We are required to do so by law;
   • Continued provision of the Services is no longer commercially viable.
4. Age restriction: You must be at least 16 years old to use the Services or place an order. If you are under 16, a parent or legal guardian must place the order and accept these Terms on your behalf, in line with GDPR Article 8 and applicable national laws. DEEPLUM does not knowingly collect personal information from children under 16 for targeted advertising.

Section 2 – Our Products

1. DEEPLUM designs, manufactures, and sells AI-enabled smart glasses (current model: F1), magnetic earphones, charging cases, prescription lens frames, and related accessories ("Products").
2. Product descriptions and images: We make every effort to display Product features, colors, sizes, and specifications accurately. However:
   • Actual colors may vary based on your display settings.
   • Specifications (e.g., battery life, display brightness, translation accuracy) are based on official test data and may vary depending on usage environment, software version, language pair, ambient conditions, and individual usage patterns.
   • We reserve the right to modify Product designs, specifications, firmware, and packaging without prior notice, provided that such changes do not materially reduce Product functionality.
3. No medical or professional advice: The Products, including any AI assistant features (e.g., Diri), translation, transcription, navigation, or teleprompter functions, are provided for general information, productivity, and entertainment purposes only. They do not constitute medical, legal, financial, professional, or any other form of expert advice. You should not rely on them for safety-critical decisions.
4. Display and visual warnings:
   • The F1 uses a binocular diffractive light waveguide display. If you experience eye strain, headache, dizziness, nausea, or visual disturbance, stop use immediately and consult a physician if symptoms persist.
   • Do not use the display while driving, cycling, crossing roads, operating machinery, or in any situation where visual obstruction may cause risk to you or others.
   • The display is not designed for users with certain pre-existing eye conditions (e.g., strabismus, amblyopia, severe myopia beyond the supported prescription range of -12.00 to +12.00 diopters). Please consult an eye care professional before use.
5. Magnetic components and accessories:
   • The Products contain magnets in the charging case, magnetic earphones, and prescription lens frames.
   • Magnets may interfere with pacemakers, defibrillators, insulin pumps, and other implanted medical devices, as well as credit cards, magnetic media, and certain electronic devices. Maintain a safe distance (≥ 15 cm) from such devices.
   • Magnetic earphones contain no battery and no radio transmitter and are designed for safe listening at low volumes. Listening at high volume for extended periods may cause hearing damage.
6. No camera design: The F1 smart glasses contain no camera. They use a 4-microphone array for voice capture and AI features, but do not record or transmit images or video. This is a deliberate privacy-by-design choice. See our Privacy Policy for details.
7. AI features and third-party AI providers: AI-enabled features (including but not limited to the Diri assistant, multilingual translation, transcription, navigation, and search) may be powered by third-party AI providers, including but not limited to Perplexity and Deepseek. By using these features, you acknowledge that:
   • AI-generated content may be inaccurate, incomplete, or outdated;
   • AI responses are not endorsed by DEEPLUM and should not be relied upon for critical decisions;
   • Your prompts, voice input, and translation requests may be transmitted to and processed by third-party AI providers in jurisdictions other than your own, in line with our Privacy Policy.

Section 3 – Orders

1. Order acceptance: All orders are subject to acceptance by DEEPLUM. We may refuse, cancel, or limit any order at our sole discretion, including but not limited to cases where:
   • Products are out of stock;
   • Pricing or typographical errors are identified;
   • The order appears to be placed by a dealer, reseller, or for commercial resale;
   • The order is suspected to be fraudulent or unauthorized;
   • We are unable to verify your identity or shipping address.
2. Order confirmation: A sales contract is formed only when we send you an order confirmation email or otherwise explicitly accept your order. We may cancel your order before acceptance without liability.
3. Quantity limits: We reserve the right to limit the quantity of Products purchased per person, household, or order, and to discontinue any Product at any time.
4. Customized Products: Smart glasses with custom prescription lenses, custom engravings, or other personalized features are non-returnable unless defective (see Shipping Policy / Refund Policy).
5. Cancellation by you: You may cancel your order before it is shipped by contacting support@deeplum.ai. Once shipped, the Shipping Policy / Refund Policy applies.
6. Pre-orders and backorders: For Products offered on a pre-order or backorder basis, estimated delivery dates are indicative only. We will notify you of significant delays and offer the option to cancel with a full refund.

Section 4 – Prices and Billing

1. Pricing: All prices are displayed in the currency selected at checkout and are subject to change without notice. The price charged is the price displayed at the time of order placement, as confirmed in your order confirmation.
2. Taxes and duties: Prices do not include applicable sales tax, VAT, GST, customs duties, import fees, or other charges imposed by your country or region. These charges are your responsibility and will be displayed at checkout where supported, or billed separately by the carrier or customs authority.
3. Payment methods: Payment is due in full at checkout. We currently accept PayPal and will expand to credit cards, Alipay, and other legally compliant payment methods in the future. We do not charge your payment method until we ship your order.
4. Pricing errors: If a Product is listed at an incorrect price due to a typographical, system, or human error, we reserve the right to:
   • Cancel your order and notify you;
   • Contact you with the correct price and ask whether you wish to proceed.
   We are not obligated to honor obviously incorrect prices.
5. Failed payments: If your payment cannot be processed, your order will not be accepted. We are not responsible for delays or non-delivery caused by payment failures.

Section 5 – Shipping and Delivery

1. Shipping, delivery times, customs, and risk of loss are governed by our Shipping Policy, which is incorporated into these Terms by reference.
2. Risk of loss: Risk of loss and title for Products pass to you upon delivery to the carrier (for international orders) or upon receipt (for domestic orders), unless otherwise required by applicable law.
3. Delivery estimates: Estimated delivery times (domestic: 3-7 business days; international: 7-14 business days) are indicative only. We are not liable for delays caused by carriers, customs, force majeure, or events beyond our reasonable control.
4. Shipping address accuracy: You are responsible for providing accurate, complete, and valid shipping information (recipient name, address, contact phone, email). We are not liable for lost, delayed, or misdelivered orders due to incorrect or incomplete address information.
5. EU R2R compliance: For orders delivered to the European Union, packaging will include basic Product information, warranty terms, and repair application instructions, in line with the EU Right to Repair (R2R) Directive.

Section 6 – Intellectual Property

1. All content on the Services — including but not limited to text, graphics, logos, icons, images, audio clips, video, Product designs, firmware, software, AI model outputs, and the compilation thereof — is the property of DEEPLUM, its licensors, or affiliates and is protected by international copyright, trademark, patent, and other intellectual property laws.
2. Trademarks: "DEEPLUM", the DEEPLUM logo, "F1", "Diri", and other DEEPLUM Product names, logos, and slogans are trademarks of DEEPLUM. You may not use them without our prior written permission.
3. License to use the Services: Subject to your compliance with these Terms, DEEPLUM grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services and the DEEPLUM App for personal, non-commercial purposes.
4. Restrictions: You may not:
   • Copy, modify, distribute, sell, or create derivative works of the Services or Products;
   • Reverse-engineer, decompile, or disassemble the Products or firmware, except to the extent expressly permitted by applicable law;
   • Remove or alter any copyright, trademark, or proprietary notices;
   • Use the Products or Services to develop competing products.

Section 7 – Optional Tools

We may offer access to third-party tools (e.g., AI integrations, third-party translation services, payment platforms) over which we have no control or input. You acknowledge that:

• Such tools are provided "as is" and "as available";
• We are not responsible for their performance, availability, accuracy, or legality;
• Your use of such tools is at your own risk and subject to the third party's terms.

Section 8 – Third-Party Links

The Services may contain links to third-party websites, applications, or services (e.g., social media platforms, AI providers, payment processors). We are not responsible for:

• The content, accuracy, or legality of third-party sites;
• The privacy practices of third parties;
• Any losses or damages arising from your use of third-party services.

You access third-party services at your own risk and should review their terms and privacy policies before use.

Section 9 – Relationship with Shopify

DEEPLUM operates this store on the Shopify e-commerce platform. However, all sales are made directly between you and DEEPLUM. Shopify is not a party to the sales contract and is not responsible for:

• The Products or their quality;
• Order fulfillment, shipping, returns, or refunds;
• Customer service or warranty claims;
• Any disputes between you and DEEPLUM.

You acknowledge that Shopify may share your order and account information with DEEPLUM for the purpose of fulfilling your order, in line with Shopify's privacy policy and our Privacy Policy.

Section 10 – Privacy and Cookies

1. Your privacy is important to us. Our Privacy Policy explains how we collect, use, disclose, and protect your personal information, and is incorporated into these Terms by reference.
2. Our Cookies Policy explains how we use cookies, SDKs, pixels, and similar technologies. By using the Services, you consent to the use of such technologies as described in the Cookies Policy. You can manage your preferences at any time through the Cookie Settings.
3. AI features and third-party AI providers: AI-enabled features may involve transmitting your prompts, voice input, and translation requests to third-party AI providers (including Perplexity and Deepseek) in jurisdictions other than your own. We do not control how these providers process your data beyond the contractual safeguards in our Privacy Policy.
4. Universal opt-out signals: We recognize the Global Privacy Control (GPC) signal as a valid opt-out request for the sale of personal information or cross-context behavioral advertising, where required by applicable law. We do not respond to browser "Do Not Track" (DNT) signals, as no uniform industry standard exists.

Section 11 – Feedback

1. If you submit suggestions, ideas, reviews, or other feedback ("Feedback") regarding the Products or Services, you grant DEEPLUM a perpetual, worldwide, royalty-free, irrevocable, sublicensable license to use, modify, and incorporate such Feedback into our Products and Services without compensation to you.
2. You confirm that your Feedback does not infringe any third-party rights and does not contain confidential or proprietary information.

Section 12 – Errors, Inaccuracies and Omissions

1. Occasionally, the Services may contain typographical errors, inaccuracies, or omissions related to Product descriptions, pricing, promotions, shipping charges, or availability. We reserve the right to:
   • Correct such errors at any time, including after you have submitted your order;
   • Cancel orders based on incorrect information;
   • Update information without prior notice.
2. We are not obligated to honor orders placed at incorrect prices, but we will offer you the option to proceed at the correct price or cancel with a full refund.

Section 13 – Prohibited Uses

You agree not to use the Services or Products:

1. For any illegal purpose, or in violation of any applicable laws or regulations.
2. To harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability.
3. To submit false or misleading information, impersonate any person or entity, or falsely represent your affiliation with a person or entity.
4. To upload or transmit viruses, malware, ransomware, or other malicious code, or to interfere with or disrupt the Services, related systems, or networks.
5. To scrape, crawl, or use automated tools to access the Services, except for legitimate search engine indexing or with our prior written consent.
6. To bypass security measures, access non-public areas of the Services, or attempt to probe, scan, or test the vulnerability of our systems.
7. To reverse-engineer, decompile, or disassemble the Products, firmware, or software, except as permitted by applicable law.
8. To use the Products in safety-critical situations, including but not limited to:
   • Driving, cycling, or operating any vehicle;
   • Operating heavy machinery;
   • Performing medical procedures;
   • Any activity where Product failure or distraction could cause harm to life or property.
9. To use the Products in environments where they may pose a hazard, including:
   • Near flammable gases, fuels, or explosives;
   • In aircraft where use is prohibited;
   • In medical or hospital settings where electronic devices may interfere with equipment;
   • In explosive atmospheres or extreme environmental conditions.
10. To resell, redistribute, or commercially exploit the Products without our prior written consent.
11. To violate any of these Terms or any applicable agreement with DEEPLUM.

We reserve the right to terminate your access to the Services and cancel pending orders if you engage in any of the above activities, without liability to you.

Section 14 – Termination

1. Termination by you: You may stop using the Services at any time. You may close your account by contacting support@deeplum.ai.
2. Termination by DEEPLUM: We may suspend or terminate your access to the Services, your account, or any pending orders, with or without notice, if:
   • You breach these Terms or any other agreement with us;
   • We are required to do so by law;
   • We discontinue the Services or any part thereof;
   • Continued provision of the Services is no longer commercially viable.
3. Effect of termination: Upon termination:
   • Your right to use the Services ceases immediately;
   • Pending orders may be cancelled with a full refund (where payment has been processed);
   • Sections of these Terms that by their nature should survive termination will survive (including but not limited to intellectual property, disclaimers, indemnification, limitation of liability, governing law, and dispute resolution).

Section 15 – Disclaimer of Warranties

1. THE SERVICES AND PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY.
2. WITHOUT LIMITING THE FOREGOING, DEEPLUM DOES NOT WARRANT THAT:
   • The Services will be uninterrupted, secure, or error-free;
   • The Products or AI features will meet your specific requirements or expectations;
   • AI-generated content (including translations, transcriptions, navigation instructions, or assistant responses) will be accurate, complete, or reliable;
   • Defects in the Products or Services will be corrected.
3. AI-specific disclaimer: AI-enabled features rely on third-party AI providers and probabilistic models. DEEPLUM does not warrant the accuracy, completeness, or fitness for any particular purpose of AI-generated content. You should not rely on AI features for medical, legal, financial, safety-critical, or other high-stakes decisions.
4. Product-specific disclaimer: While we test our Products under controlled conditions, actual performance (battery life, display brightness, audio quality, microphone pickup, translation accuracy) may vary based on environmental factors, software version, usage patterns, and individual differences.
5. Some jurisdictions do not allow the exclusion of certain warranties. In such cases, the exclusions above apply to the maximum extent permitted by law, and any implied warranties are limited to the minimum duration permitted by law.

Section 16 – Limitation of Liability

1. To the maximum extent permitted by applicable law, DEEPLUM's total aggregate liability for any claim arising out of or related to these Terms, the Services, or the Products shall not exceed the total amount you paid for the Product(s) giving rise to the claim during the 12 months preceding the event giving rise to the liability.
2. DEEPLUM shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:
   • Loss of profits, revenue, or business opportunities;
   • Loss of data or goodwill;
   • Cost of substitute products or services;
   • Personal injury or property damage resulting from misuse of the Products;
   • Damages resulting from reliance on AI-generated content.
3. Specific exclusions: DEEPLUM shall not be liable for:
   • Damages caused by third-party services (payment platforms, logistics carriers, AI providers, cloud services) — please contact the relevant third party for resolution;
   • Damages caused by force majeure (natural disasters, wars, government actions, network outages, pandemics);
   • Damages caused by your violation of these Terms, including the Prohibited Uses (Section 13);
   • Damages caused by unauthorized modification, repair, or firmware updates;
   • Loss or theft of Products or accessories.
4. EU customers: Nothing in these Terms excludes or limits liability for:
   • Death or personal injury caused by negligence;
   • Fraud or fraudulent misrepresentation;
   • Defective Products under applicable product liability law (e.g., EU Product Liability Directive);
   • Any other liability that cannot be excluded or limited under applicable law.
5. Statutory rights: Nothing in these Terms affects your statutory rights as a consumer under the laws of your country of residence, including (where applicable) the right to a refund for faulty goods, the right to repair or replacement, and the right to cancel an order during a cooling-off period.

Section 17 – Indemnification

1. You agree to indemnify, defend, and hold harmless DEEPLUM, its affiliates, officers, directors, employees, agents, and licensors from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
   • Your breach of these Terms;
   • Your violation of any law or third-party right;
   • Your misuse of the Products or Services;
   • Your infringement of any intellectual property or other right of any person or entity.
2. DEEPLUM reserves the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you will cooperate with us at your expense.

Section 18 – Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be enforced to the maximum extent permitted by law, and the remaining provisions shall remain in full force and effect.

Section 19 – Waiver; Entire Agreement

1. Waiver: DEEPLUM's failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
2. Entire agreement: These Terms, together with the Privacy Policy, Cookies Policy, Shipping Policy, and Warranty Terms, constitute the entire agreement between you and DEEPLUM regarding the Services and Products, and supersede any prior or contemporaneous communications, proposals, or representations, oral or written, between you and DEEPLUM.

Section 20 – Assignment

1. You may not assign or transfer your rights or obligations under these Terms without our prior written consent.
2. DEEPLUM may assign or transfer its rights and obligations under these Terms to any affiliate, successor, or acquirer, in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets, without your consent.

Section 21 – Governing Law and Dispute Resolution

21.1 Customers in the Territory of China

These Terms shall be governed by and construed in accordance with the laws of Hong Kong SAR, with reference to the laws of the People's Republic of China where applicable. Any disputes shall first be resolved through friendly negotiation between you and DEEPLUM. If negotiation fails within 30 days, either party may submit the dispute to the competent court in Hong Kong SAR or, where applicable, the competent court in the customer's place of residence.

21.2 Customers in the European Union

These Terms shall be governed by and construed in accordance with:

• The General Data Protection Regulation (GDPR);
• Other applicable EU regulations and directives (including the EU Consumer Rights Directive, EU R2R Directive, EU Product Liability Directive);
• The laws of the EU member state where you are located, to the extent such laws apply to consumer protection.

Any disputes shall first be resolved through friendly negotiation. If negotiation fails, you may:

• Contact your local EU consumer protection authority;
• Use the EU Online Dispute Resolution (ODR) platform: https://ec.europa.eu/consumers/odr;
• Bring the dispute before the competent court in your country of residence.

21.3 Customers in the United Kingdom

These Terms shall be governed by and construed in accordance with the laws of England and Wales, including applicable UK consumer protection laws (e.g., Consumer Rights Act 2015, UK GDPR). Disputes shall first be resolved through friendly negotiation, then through the competent court in England and Wales or your country of residence.

21.4 Customers in Other Regions

These Terms shall be governed by the laws of the jurisdiction where DEEPLUM TECHNOLOGY Limited is incorporated (Hong Kong SAR), unless otherwise required by applicable consumer protection law in your country of residence. Disputes shall first be resolved through friendly negotiation; if negotiation fails, the dispute shall be submitted to the competent court in Hong Kong SAR, unless mandatory consumer protection law in your country provides otherwise.

21.5 Consumers' Statutory Rights

Nothing in this Section 21 affects your rights as a consumer to bring proceedings before the courts of your country of residence, where such rights cannot be contractually waived.

Section 22 – Headings

Section headings are for convenience only and shall not affect the interpretation of these Terms.

Section 23 – Changes to Terms of Service

1. We may update, modify, or replace these Terms at any time to reflect:
   • Changes in our Products, Services, or business operations;
   • Changes in applicable law or regulatory requirements;
   • Clarifications, corrections, or improvements.
2. Notice of changes: For material changes, we will provide reasonable notice by:
   • Posting the updated Terms on the Services with a new "Last updated" date;
   • Sending you an email notification (if you have an account);
   • Displaying a banner or pop-up on the Services.
3. Continued use: Your continued use of the Services after the effective date of the updated Terms constitutes your acceptance of the changes. If you do not agree to the updated Terms, you must stop using the Services and may close your account.
4. Material changes: For changes that materially affect your rights (e.g., new restrictions on use, new fees, new dispute resolution terms), we will provide at least 30 days' prior notice and, where required by law, offer you the right to terminate your agreement without penalty.

Section 24 – Contact Information

For questions, comments, or complaints about these Terms, the Services, or the Products, please contact us:

EU Authorized Representative

UK Authorized Representative

Additional Resources

• Help Center: https://hc.deeplum.ai/
• Order tracking: https://deeplum.ai/tools/Tracking
• Return center: https://deeplum.ai/tools/Tracking/returnpage
• Technical support: Available in the DEEPLUM App via Settings - Customer Service

© 2026 DEEPLUM TECHNOLOGY Limited. All rights reserved.